Foundation for a Wide Range of Skin Tones Huda used to feel like an outsider who was bullied for being different, but she has turned her insecurities into a strength by embracing her uniqueness and creating a beauty empire with an inclusive brand that appeals to both Western and Eastern audiences. Her brand stands out as it is known for its vibrant colors and contouring looks, which are especially popular among Middle Eastern women. Huda Kattan has always wanted to embrace her Iraqi heritage and create makeup with a Middle Eastern influence. It also shows the diversity that the brand represents, with people of many different ethnic backgrounds shown to celebrate beauty worldwide. This screenshot of Huda Beauty’s Instagram account displays the variety of posts that the company shares. The first Huda Beauty products sold were false eyelashes, which were a huge hit especially after the Kardashian sisters publicized that they love wearing them. She actually started her beauty blog while living in Dubai and she sold her first Huda Beauty products in 2013 in Dubai, where the company is still headquartered. Huda Kattan is an Iraqi-American woman who was born in Oklahoma City, raised in Tennessee, and has also lived in Dubai and Los Angeles. Huda Beauty has a global presence as it is loved in the United States, as well as internationally in fact, it is among the best-selling makeup brands at Sephora in Dubai and Harrods in London. They typically produce a high level of engagement with their posts and they help brands reach their target market, helping brands to reach customers in oversaturated markets. Micro-influencers are people who have between 1,000 to 100,000 followers on a social media platform including Instagram. These posts can create lots of exposure for the products, as they reach a very wide online audience. ![]() The post gained over a whopping 6 million views even though the beauty influencer actually had just around 34,000 followers at the time. In 2017, one micro-influencer shared a video post, featuring Huda Beauty products and the hashtag #hudabeauty. In the most relevant article in this search, “Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns,” the author explains that Huda Beauty often uses micro-influencers to promote products. Searching within the Huda Beauty network for “micro-influencer” reveals stories that elaborate on Huda Beauty’s connection to Influencer Marketing. Huda Kattan is an influencer herself and has always loved giving opportunities to up-and-coming beauty influencers. One of the ways that Huda Beauty promotes its products is through its collaboration with micro-influencers. Leveraging Micro-Influencers to Reach a Target Market This shows you which products have received a lot of news coverage to reveal what products have resonated with consumers. The clusters in this network feature a variety of products that Huda Beauty sells, like eyeshadow palettes, false eyelashes, and foundation. Quid Pro can help you visualize the major themes that are associated with Huda Beauty by running a News/Blogs search dated back to 2013, when the brand launched. She has always focused on videos of makeup tutorials and beauty tips for her social media accounts to provide something useful to her followers, but she has also shared other types of posts to promote her products like makeup close-up photos and giveaway posts. From the beginning, Huda stood against traditional advertising methods and instead used her social media channels and blog to promote her artistry and her beauty brand products. She has worn many hats in the beauty world as a blogger, makeup artist, influencer, and eventually the founder of a billion-dollar brand. Huda Kattan originally worked in finance, but she changed gears when she realized she wanted to pursue her passion for makeup. ![]() ![]() The fact that Huda Beauty and Kylie Cosmetics are two of the most popular makeup brands is revealing about the power of influencers in the beauty industry. Let’s see how she did it and ways other brands can create the same success! Huda Beauty’s Instagram is an Influencer Marketing success story since the account has the most followers out of any makeup brand with over 47 million followers, followed by Kylie Cosmetics, another influencer-run brand. Huda launched her brand, Huda Beauty, in 2013 with the help of her sisters, and the brand practically exploded overnight due to Huda’s online fanbase from her blog and social media channels.
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